curated design system
wise.com
Extracted from wise.com and curated against the Wise brand. Every value below is real tokens read from examples/wise/tokens.json.
colors· 17
Primary
98×Brand Dark
28×Ink
6346×Canvas
27×Canvas Alt
3×Muted
5563×Hairline
85×long-tail · 10
click to copy
typography· 17
Display XXL105pxw900Wise Sansstability layer Content, confidence 35%. Inside imagery — not really part of the design system. Treat with caution.
Display XXL89pxw900Wise Sansstability layer Content, confidence 35%. Inside imagery — not really part of the design system. Treat with caution.
Display XXL59pxw900Wise Sansstability layer Campaign, confidence 55%. Launch-specific — promo gradients, one-off highlights. Will change.
Display XL49pxw400Wise Sansstability layer Content, confidence 30%. Inside imagery — not really part of the design system. Treat with caution.
Display XL45pxw600Interstability layer Content, confidence 35%. Inside imagery — not really part of the design system. Treat with caution.
Display LG40pxw900Wise Sansstability layer Campaign, confidence 50%. Launch-specific — promo gradients, one-off highlights. Will change.
Display LG40pxw400Wise Sansstability layer Content, confidence 35%. Inside imagery — not really part of the design system. Treat with caution.
Heading LG25pxw600Interstability layer Campaign, confidence 55%. Launch-specific — promo gradients, one-off highlights. Will change.
Heading MD20pxw400Interstability layer System, confidence 65%. Brand design system — primary, accent, hairline. Stable across the product.
Heading MD20pxw600Interstability layer System, confidence 65%. Brand design system — primary, accent, hairline. Stable across the product.
Body LG18pxw400Interstability layer Core, confidence 95%. Core foundation — page background, body text, base font. Almost never changes.
Button18pxw600Interstability layer System, confidence 80%. Brand design system — primary, accent, hairline. Stable across the product.
Body MD16pxw400Interstability layer System, confidence 65%. Brand design system — primary, accent, hairline. Stable across the product.
Overline16pxw600Interstability layer System, confidence 80%. Brand design system — primary, accent, hairline. Stable across the product.
Body SM14pxw400Interstability layer System, confidence 80%. Brand design system — primary, accent, hairline. Stable across the product.
Body SM14pxw600Interstability layer Campaign, confidence 50%. Launch-specific — promo gradients, one-off highlights. Will change.
Body SM14pxw500Interstability layer System, confidence 65%. Brand design system — primary, accent, hairline. Stable across the product.
buttons· 10
Real DOM observations from wise.comat crawl time. Backgrounds, paddings, borders, even the sample text all captured, none invented. Buttons sit on the brand's own canvas colour so transparent and translucent variants render the way they do on the live page.
Ghost10× observed
Secondary4× observed
Primary4× observed
Tertiary sm1× observed
Tertiary md1× observed
Tertiary lg2× observed
Outline4× observed
Variant-13× observed
Ghost1× observed
Variant-21× observed
spacing· 13
base unit · 4px
- 4px
- 8px
- 12px
- 16px
- 20px
- 24px
- 28px
- 32px
- 40px
- 48px
- 56px
- 80px
- 100px
max content width: 100%
border radius· 13
50%
241× used
stability layer Core, confidence 90%. Core foundation — page background, body text, base font. Almost never changes.2px
198× used
stability layer Core, confidence 90%. Core foundation — page background, body text, base font. Almost never changes.9999px
81× used
stability layer System, confidence 60%. Brand design system — primary, accent, hairline. Stable across the product.18.7693px
42× used
stability layer Campaign, confidence 50%. Launch-specific — promo gradients, one-off highlights. Will change.37.5385px
7× used
stability layer Campaign, confidence 40%. Launch-specific — promo gradients, one-off highlights. Will change.10px
6× used
stability layer Campaign, confidence 40%. Launch-specific — promo gradients, one-off highlights. Will change.10px 10px 0px 0px
6× used
stability layer Campaign, confidence 40%. Launch-specific — promo gradients, one-off highlights. Will change.16px
5× used
stability layer Campaign, confidence 40%. Launch-specific — promo gradients, one-off highlights. Will change.28.1539px
4× used
stability layer Campaign, confidence 40%. Launch-specific — promo gradients, one-off highlights. Will change.32px 32px 0px 0px
1× used
stability layer Content, confidence 25%. Inside imagery — not really part of the design system. Treat with caution.8px
1× used
stability layer Content, confidence 25%. Inside imagery — not really part of the design system. Treat with caution.11.7308px
1× used
stability layer Content, confidence 25%. Inside imagery — not really part of the design system. Treat with caution.
shadows· 2
complex-stack1× usedstability layer Content, confidence 25%. Inside imagery — not really part of the design system. Treat with caution.
rgba(0, 0, 0, 0.15) 0px 10px 32px 0px, rgba(0, 0, 0, 0.04) 0px 40px 40px 0pxborder-shadow1× usedstability layer Content, confidence 25%. Inside imagery — not really part of the design system. Treat with caution.
rgba(22, 51, 0, 0.12) 0px 0px 0px 1px
cards
Reference card patterns composed from wise.com's extracted canvas + hairline + signature shadow + base radius. Useful as a recipe when an agent rebuilds the brand style; not pretending these specific layouts were captured from the DOM.
Send money worldwide. Move money in 40+ currencies at the mid-market rate with low, transparent fees.
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"Wise is awesome truly fast, reliable, and refreshingly transparent. There are no hidden fees, no extra charges, and absolutely no annual fees just a small transfer fee, and that's it."
Taimor Tayyab (Tami)
links
1 variant captured
Default256× observed
also captured
The engine identified these additional component groups in the page DOM. They aren't rendered visually here because structural components (footer, navigation) need their containing layout to display meaningfully and the engine doesn't yet capture that.
- Footer1 variant
- Navigation1 variant
- Input1 variant
- Card1 variant
DESIGN.md
examples/wise/DESIGN.md
· 253 linesversion: alpha name: Wise description: International money platform — bright-green, sharp-cornered, trust-focused fintech design extracted from wise.com. colors: primary: "#9fe870" primary-dark: "#008026" ink: "#163300" ink-soft: "#0e0f0c" surface: "#ffffff" canvas-soft: "#edefeb" hairline: "#e8ebe6" pure-black: "#000000" muted: "#454745" mid-neutral: "#808080" dark-neutral: "#6a6c6a" accent-blue: "#0b4c72" accent-cyan: "#a0e1e1" typography: display-xxl: fontFamily: Wise Sans fontSize: 105px fontWeight: 900 lineHeight: 0.85 letterSpacing: -0.02em display-xl: fontFamily: Wise Sans fontSize: 89px fontWeight: 900 lineHeight: 0.85 display-lg: fontFamily: Wise Sans fontSize: 59px fontWeight: 900 lineHeight: 0.85 h1: fontFamily: Inter fontSize: 45px fontWeight: 600 lineHeight: 1.27 h2: fontFamily: Inter fontSize: 25px fontWeight: 600 lineHeight: 1.28 h3: fontFamily: Inter fontSize: 20px fontWeight: 600 lineHeight: 1.4 body-lg: fontFamily: Inter fontSize: 20px fontWeight: 400 lineHeight: 1.4 body-md: fontFamily: Inter fontSize: 18px fontWeight: 400 lineHeight: 1.44 label-md: fontFamily: Inter fontSize: 18px fontWeight: 600 lineHeight: 1.44 spacing: base: 4px xs: 4px sm: 8px md: 16px lg: 24px xl: 48px xxl: 80px rounded: none: 0px sm: 2px md: 8px lg: 16px full: 9999px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.ink}" rounded: "{rounded.full}" padding: 16px typography: "{typography.label-md}" button-primary-hover: backgroundColor: "{colors.primary-dark}" textColor: "{colors.surface}" button-inverted: backgroundColor: "{colors.ink}" textColor: "{colors.primary}" rounded: "{rounded.full}" padding: 16px typography: "{typography.label-md}" button-outline: backgroundColor: "{colors.surface}" textColor: "{colors.ink}" rounded: "{rounded.full}" padding: 16px typography: "{typography.label-md}" button-icon: backgroundColor: "{colors.primary}" textColor: "{colors.ink}" rounded: "{rounded.full}" padding: 0 size: 48px input: backgroundColor: "{colors.surface}" textColor: "{colors.ink}" rounded: "{rounded.sm}" padding: 12px typography: "{typography.body-md}" card: backgroundColor: "{colors.surface}" textColor: "{colors.ink}" rounded: "{rounded.md}" padding: 24px link: textColor: "{colors.primary-dark}" typography: "{typography.body-md}"
Design System: Wise
Overview
Wise (formerly TransferWise) is the world's most-used international money-transfer platform, serving 16 million+ customers across more than 170 countries. The brand commits hard to a single bright, optimistic green (#9fe870) as its primary color — a saturated lime that reads as alive and confident, paired with deep forest-green text (#163300) on a white canvas. The result is fintech that does not look like a bank: trustworthy without being cold, modern without performing.
The visual system is monochromatic by intent — one brand color, one neutral ramp, one type pairing (Wise Sans for display + Inter for everything else), one workhorse corner radius. Restraint is the message: when the brand color says "trust" instead of "fun," every other element gets out of its way. Buttons are sharp-cornered (2px), shadows are barely there (only two captured levels), and headlines run at confident weights without shouting.
Audience. International workers, expats, digital nomads, and small-to-mid market businesses with cross-border payment needs. People who have personally felt the friction of moving money between currencies and want a tool that respects their intelligence.
Personality. Direct, plainly written, never institutional. Radically transparent about pricing — Wise will literally show competitor fees on landing pages. Optimistic but not naive; money is serious, and Wise makes it less stressful.
Foundational rules:
- Use the bright-green primary on every primary CTA, every focus state, every progress indicator. The green is the brand.
- Keep elevation flat — borders and color contrast carry the hierarchy; shadows are subtle, not decorative.
- Stick to a 2px workhorse radius for buttons, inputs, and most cards. Wise's silhouette is sharp, not rounded.
- Plain English for all microcopy. No banking-ese, no exclamation marks, no marketing intensifiers.
Colors
Thirteen colors extracted from wise.com, grouped by intent: one saturated brand green, a clean neutral ramp, and two illustration-only accents. No secondary brand accent exists by design. The singular green is what makes Wise instantly recognizable.
Brand
- Primary (
#9fe870): The signature bright green. Used liberally on primary CTAs, focus indicators, progress bars, and accent highlights. Frequency 98. - Primary Dark (
#008026): Deeper green for positive states, hover variants on buttons, and link text where the bright green would lack contrast. Frequency 28.
Surface
- Surface (
#ffffff): Pure white canvas for cards and elevated panels. Frequency 27. - Canvas Soft (
#edefeb): Sage-tinted page background. White cards sit on this surface for elevation by contrast alone. - Hairline (
#e8ebe6): 1px borders and dividers. Frequency 85; the standard border for cards and inputs. - Pure Black (
#000000): Core contrast slot for highest-emphasis text and overlays. Frequency 86.
Text
- Ink (
#163300): Forest-green default text and the foreground inside the primary CTA. Frequency 6,346; the most-used color on the site. - Ink Soft (
#0e0f0c): Near-black strong text and the dark-mode surface for promotional cards. Frequency 3,228 (916 text + 2,311 border uses). - Muted (
#454745): Secondary text and metadata. A deep neutral gray with a faint warm undertone. Frequency 5,563. - Mid Neutral (
#808080): Interactive secondary tone for icons and dimmed states. Frequency 16. - Dark Neutral (
#6a6c6a): Content tertiary text. Frequency 14.
Accent
- Accent Blue (
#0b4c72): Reserved for celebratory states (success confirmations, milestone moments). Frequency 70; used sparingly, never as a competing brand color. - Accent Cyan (
#a0e1e1): Tertiary illustration tint. Appears only inside illustrative content; not used in chrome.
Typography
Wise uses a two-family pairing: the custom Wise Sans for display-tier headlines (largest sizes, 900-weight, condensed feel), and Inter for everything else — h1 down to label and body text.
- Display tiers (Wise Sans, weight 900). Hero headlines at
105px,89px,59px. Used only above the fold on marketing surfaces. Letter-spacing is slightly negative to tighten the silhouette. - Headings (Inter, weight 600).
45pxh1,25pxh2,20pxh3. Geometric and clear; no display weight tricks at this scale. - Body (Inter, weight 400).
20pxfor large body / lead paragraphs,18pxfor default body copy. Line-height runs 1.4–1.44 for relaxed readability — financial content needs to breathe. - Labels (Inter, weight 600).
18px, same metrics as body-md but bolder. Used on button labels, field labels, and emphasised inline strings.
The captured family on the live site loads Wise Sans Display for the very largest sizes. When that font is unavailable, Inter is a graceful fallback — the entire system was designed so the fallback degradation is invisible.
Layout
Wise uses a fluid container model with a 4px base spacing unit. All spacing values are multiples of the base, producing a strict 4 → 8 → 12 → 16 → 20 → 24 → 28 → 32 → 40 → 48 → 56 → 80 scale. Section spacing (gap between major content blocks) runs larger: 48, 56, 80, 94, 100, or 105px depending on density.
The page does not declare a hard max-width — content flows to fill the viewport with generous padding rather than locking to a centered column. Internal grids use a 12-column model at desktop widths, collapsing to single-column below 768px.
Spacing intent:
xs(4px) — icon padding, inline gaps between tightly related elements.sm(8px) — gap between a label and its input.md(16px) — internal padding of buttons and inputs, gap between two related list rows.lg(24px) — internal padding of cards.xl(48px) — gap between content blocks within a section.xxl(80px) — gap between major page sections.
Elevation & Depth
Wise's depth system is deliberately flat. Hierarchy comes from color, type weight, and whitespace — not from shadows.
Only two box-shadow values were captured across the site:
- A subtle complex-stack elevation (
rgba(0,0,0,0.15) 0px 10px 32px, rgba(0,0,0,0.04) 0px 40px 40px) reserved for floating panels and modals. - A border-shadow (
rgba(22,51,0,0.12) 0px 0px 0px 1px) used as a 1px outline replacement on focused interactive elements — sharper than a CSS border, fully on-brand because it inherits the forest-green hue.
Cards do not lift. They sit on the canvas with a 1px hairline border (#e8ebe6). When emphasis is needed, the surface color shifts (white card on a neutral page background) rather than introducing a shadow. Modals and dropdowns are the only elements that earn the full elevation shadow.
Shapes
Wise's silhouette is sharp. The workhorse corner radius is 2px (frequency 198), applied to nearly every interactive element. Cards and large surface panels use a slightly larger 8–16px; pill-shaped chips and avatars use 9999px (frequency 81) and 50% (frequency 241) respectively for their specific roles.
The shape language is one of the brand's quietest but most consistent signals — competitor fintech leans toward heavily-rounded shapes ("friendly," "consumer-app"); Wise commits to a near-square silhouette that reads as engineered and trustworthy. Mixing pill-shaped buttons with sharp inputs would break the brand language; the system is intentionally one-radius-fits-most.
Components
Buttons
Primary buttons fill bright green (#9fe870) with forest-green text (#163300) — high contrast, instantly readable, on-brand. Hover state darkens to #008026 with white text. Secondary buttons invert: white surface, forest-green text, hairline border. Both share the same 2px corner radius and 16px internal padding. Variants for size (sm / md / lg) adjust padding and font-size, never the radius or color.
Inputs
Single-line text inputs use white surface, forest-green text, hairline 1px border, and 2px corner radius. Padding is 12px vertical, 16px horizontal. Focused state replaces the hairline border with the brand-tinted border-shadow (rgba(22,51,0,0.12) 0px 0px 0px 1px) for a sharper, more on-brand focus ring than a default browser outline. Labels sit above the field at 18px / 600 weight / 4px gap — never as floating placeholders.
Cards
Cards are white-on-white-page surfaces lifted by a hairline border instead of a shadow. The default corner radius is 8px (slightly larger than buttons for visual hierarchy). Internal padding is 24px. Cards never receive an elevation shadow unless they are floating modals or popovers.
Links
Inline text links use the deeper green (#008026) instead of the bright primary — the primary green lacks sufficient contrast against white at body text sizes. Underline is on by default with a subtle 3px offset; on hover the underline goes solid. External links carry a small ↗ glyph.
Do's and Don'ts
Do:
- Use the brand green liberally on primary CTAs, focus states, and progress indicators. The green is the brand — do not be shy with it.
- Pair bright green with deep forest-green text (
#9fe870on#163300and vice versa) rather than mixing with pure black or pure white. - Stick to a 2px corner radius on buttons, inputs, and most cards. Wise's silhouette is sharp.
- Use Inter (or Wise Sans at the largest display sizes) for everything. No display fonts, no decorative serifs, no script.
- Quote real numbers wherever possible — "Save up to 6x" / "$2.45 fee on a $1,000 transfer" — instead of generic claims.
- Use generous whitespace. Financial content reads better with breathing room.
- Make every fee visible in the UI — transparency about cost is the central brand promise.
Don't:
- Don't introduce a second accent color. Wise is monochromatic by intent; adding orange / pink / etc. dilutes the green signature.
- Don't use pill-shaped buttons or large radii on interactive elements. The 2px-radius silhouette is part of brand recognition.
- Don't lean on heavy shadows or 3D effects. Wise's elevation is flat; cards lift with hairline borders, not drop shadows.
- Don't apologise for being financial. Avoid trying to look like a consumer toy (Lottie everywhere, emoji headlines, rainbow gradients).
- Don't bury fees or use disclaimer-style microcopy. If your UI hides a fee, you are working against the brand.
- Don't write in passive voice or banking-ese. Verbs forward, plain English, no "kindly."